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How To Attract New Customers With Frozen Pizza Packaging?
We heard last month that frozen food is once again on the rise: the frozen food industry grew in the first 12 weeks of 2018, according to the latest RBC Capital Markets research. This is the first time in five years that the frozen category has grown overall. This is great news for manufacturers in the category since it introduces some new difficulties and potential in the frozen food packaging industry. What is driving the expansion of the frozen food market? While frozen convenience meals were popular among the older generation, Millennials avoided the category for a long time due to its bad connotation with unhealthiness.
While this was true in the past—those 1950s-style frozen meals were frequently laden with trans fats and several days' worth of sodium—freezing today's technologies are capable of sealing in the nutrients of fresh whole foods and keeping them for far longer than their unfrozen shelf life. Frozen food businesses are growing better at utilizing container design to convey this message of improved nutrition and overcoming the previous preconceptions generated by the past's super-processed salt bombs.
Frozen food also significantly reduces food waste, an area in which Americans dominate the world: an estimated 50% of all produce in the United States is discarded. Every year, 60 million tons of rubbish or compost are thrown away, totaling around 160 billion USD. This can be ascribed in part to the growth of smaller households: Single-person homes grew from 17% in 1970 to 28% in 2000. Couples without children have witnessed a comparable growth in their household size. Household size is dropping, but a 5lb bag of carrots is the same size it has always been—and is far more likely to end up rotting in the garbage than in the tummies of consumers.
Also Read: What Are Some Of The Facts About Custom Donut Boxes?
Also Read: What Are Some Of The Facts About Custom Donut Boxes?
Finally, the same factor motivates today's frozen food consumers as it did in the past: convenience. People in 2018 are busier than ever, whether they have children or not, working 60+ hour weeks or balancing several jobs while attempting to preserve their social life, health, and sanity. Although Instagram is flooded with perfectly-prepped photos of food kit dinners, many people are unwilling to commit to the expense of food subscription services. Instead, they rely on frozen appetizers, sides, main dishes, or even complete meals to obtain the nutrients they require while reducing waste and saving money.
How The Design Of Frozen Food Packaging Is Driving Category Growth:
The new wave of frozen food purchasers did not necessarily conclude that frozen food items can be nutritious, handy, and waste-reducing on their own. Premiumization initiatives in the frozen market have effectively fought for discriminating consumers' attention on the shelf in recent years through improved frozen food package design. A typical lay-down pillow bundle with poor or mediocre artwork will not win over new consumers who routinely buy fresh fruit. Instead, a new breed of frozen food products—displayed in eye-catching stand-up pouches with high-definition graphics—is driving industry development.
The new wave of frozen food purchasers did not necessarily conclude that frozen food items can be nutritious, handy, and waste-reducing on their own. Premiumization initiatives in the frozen market have effectively fought for discriminating consumers' attention on the shelf in recent years through improved frozen food package design. A typical lay-down pillow bundle with poor or mediocre artwork will not win over new consumers who routinely buy fresh fruit. Instead, a new breed of frozen food products—displayed in eye-catching stand-up pouches with high-definition graphics—is driving industry development.
Your frozen food box design should reflect all of the reasons why customers return to the category. Stand-up pouches are the best choice for the job since they have a more premium appearance and provide more accessible space for great flexographic printing. Even behind the pane of a supermarket freezer unit, your frozen food packaging design can communicate a message of sustainability, convenience, and health in an eye-catching way. Customers are drawn back by added convenience features: today's best frozen food products have resealable closures or can be cooked directly in the box. With recyclable or biodegradable frozen food box packaging alternatives, your brand's message of waste reduction and sustainability can be communicated from initial purchase through product end-of-life.
Improve The Design Of Your Frozen Food Packaging:
Frozen food companies can position themselves to expand with the industry in 2018 and beyond. With outstanding frozen food packaging box design, Halcon Packaging has assisted several customers in adapting to the shifting market scenario. Are you ready to take your frozen food package design to the next level and capture a larger share of the expanding market?
Frozen food companies can position themselves to expand with the industry in 2018 and beyond. With outstanding frozen food packaging box design, Halcon Packaging has assisted several customers in adapting to the shifting market scenario. Are you ready to take your frozen food package design to the next level and capture a larger share of the expanding market?
