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How To Make Any Custom Box Your Brand Identity?
The packaging greatly affects the sales of a product and thus should be designed with as much care as the product itself. Distinct products indeed demand distinct packaging: this ‘distinctiveness' can be brought about by varying textures, colors, material, opacity, design, sizes, and shapes. However, the difference in items can be produced by generally categorizing them by either their use or manufacturing company. For instance, one way of classifying them could be putting all the makeup products together or placed in accordance with their brand respective. Moreover, this difference between the products is more evident in the customized packaging of products while the interior filling is not that impactful.
The interior/ primary wrapping only adds to the unboxing experience of the client while providing protection to the item inside. Whereas, the exterior or secondary packaging plays a much more important role in both attracting and repelling clients. The inner filling mostly fulfills the role of nonessential protective material added to protect the product which may or may not contain some details related to the product inside, while the Custom box packaging for any retail product contains logos and primary information about distributors, directions, and precautionary measures e.t.c. Let's discuss a few examples of how a certain simple custom box can develop to become a brand identity.
The interior/ primary wrapping only adds to the unboxing experience of the client while providing protection to the item inside. Whereas, the exterior or secondary packaging plays a much more important role in both attracting and repelling clients. The inner filling mostly fulfills the role of nonessential protective material added to protect the product which may or may not contain some details related to the product inside, while the Custom box packaging for any retail product contains logos and primary information about distributors, directions, and precautionary measures e.t.c. Let's discuss a few examples of how a certain simple custom box can develop to become a brand identity.
Custom lip Gloss Boxes - A New Trend In The Market:
The sale of a cosmetic product is impacted by various factors, and the way a certain product is packed constitutes a major part of it. Products such as mascara, lip glosses, and eyeliners comprise an ample portion of this industry. This is why custom boxes are vital due to numerous reasons: they provide protection for the product inside - increasing the product life, support in advertising, avoiding tampering with the product inside, arouses the interest of the potential customers, and developing brand image. Moreover, the box style of these products generally depends upon the shape of the interior packaging itself. This lays stress on the importance of understanding how the box style and box shape should complement each other. For example, to increase the volume of sales, packaging for eyeliners should be designed according to the marketing strategy and the budget of the sales campaign. The points that contribute to the final result includes:
- Deciding the add-on or finishing options: this can either be matte or gloss lamination or spot UV
- Product visibility: what degree of exposure does the company intend for the product to have with the potential customers. PVC window is the best-suited option for this purpose.
- Color choosing: Selecting eye-catching and energetic colors for the packaging also affects the decision of the potential customer.
- The user experience of customers who have already tried the product before: this is why customer satisfaction is imperative.
How a Customized Packaging could make all the difference?
Apart from the cosmetic industry, another important industry is that of candle making. Whether it is a simple candle or a scented one, in the end, they all melt and consequently require a vessel for the wax to be collected in. This is why custom candle boxes are of tremendous importance. Similar to the packaging of makeup items, these can also come in two tiers of packaging, and although it is true that the exterior case weighs more but in this case, the interior has more weightage. Typical types of containers include aluminum and glass jars. Deciding what type of packaging to choose mainly depends on the following factors:
- Safety: This is perhaps the most significant feature when deciding what material to work with. This material should be inflammable, and be resistant to cracks or breaking, and have a high melting point.
- The material should be able to hold the melted wax rather than being permeable to it. This is why glass jars are the ideal choice.
Once the material is selected, work on the presentation of the box can be started. One thought can be given to how the candle will look once illuminated. This is due to the yellowish flame that will interact with the color chosen for the jars and gives off the aura intended. A deciding factor could be derived from the fact that if we analyze the targeted customers that purchase most of the candles, it can be seen that the majority of them use the candles for relaxation purposes. Hence, the resulting color should provide a feeling of warmth and calmness. However, different people perceive the colors differently and some might have a fondness for a color that the other cannot relate to. This is why the aroma brands could introduce packages in a wide variety of colors and as a result boost their sales. Which is what every business wants.
In a Nutshell
Using custom packaging can make your product as unique as possible is the best way to promote your brand. Choosing the right kind of custom packaging can make your product stand out in the market and leave an everlasting impression on potential customers.
