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How to Make Useful Custom Cider Packaging?
The cider craze has made its way to the United States, and customers are taking note. Between 2012 and 2016, the number of cider items available for purchase tripled, according to Nielsen[1]. What has formerly been considered a "beer substitute" by certain customers is now a stand-alone product with a devoted following of cider connoisseurs?
According to Nielsen, 72 percent of cider purchases are made on the shelf, and 82 percent of existing and potential consumers consider the package/label to be "extremely significant" in attracting their attention and encouraging them to try a cider product. Today's beverage aisles are overloaded with options, with hundreds of brands to choose from. What makes a cider stand out? According to Nielsen, custom apple boxes has four key functions in the retail aisle:
Identifiable Boxes:
Customers must be able to find your goods quickly on a crowded shelf. They can't buy you if they can't find you. If your product line includes many items, the ability for potential buyers to quickly locate their preferred taste within your product group is very important. You've spent time and money marketing your product, and now customers are lined up in the beverage aisle, eager to buy. Time is of the essence if you want to keep this sale - make sure customers can discover you easily! Use tools like a case stacker retail display to set your product distinct from the competition, effectively directing customers to your cider and making it easy for them to select it.
Unique Packaging Boxes:
Standing out among the competition is a must-have on your list of packaging to-dos for consumers who may not have heard of your brand before. Consumers who look down the beverage aisle for less than a second involuntarily pare down their options to only a few items that catch their sight, according to Nielsen. Additionally, it's critical for your pack to keep the consumer's attention (the longer they look at your cider packaging, the less time they have to look at others). Keep your cider fresh with digital print packaging, which allows you to easily experiment with different visuals. Digital print allows your cider brand to stay fresh in the eyes of the consumer by requiring minimal minimum order volumes and eliminating the need to purchase printing plates with each new run.
Also Read: What Are the Most Popular Trends in Printed Cardboard Packaging?
Also Read: What Are the Most Popular Trends in Printed Cardboard Packaging?
Differentiation With Custom Boxes:
So, now that you've gotten the attention of the customer, what are you going to do with it? You must explain why your brand is distinct, different, and a better choice for them once they've opted to consider your cider and a select handful of others that stuck out in the aisle. Your brand values and who you are as a company often impact the decisions you make to define your brand at this level. Are you completely unadulterated? Local? Trendy? Have you received any honors? Do you have any causes that you support? When you communicate your values through packaging, you create a personal connection with customers who share your ideals. You can't please everyone, therefore today's most successful companies recognize who they are and proudly proclaim it. Discover your tribe!
Packaging That Resonates:
Your brand isn't created by you. Your brand is the totality of your customers' feelings about it. When you create resonance with your cider packaging, you've achieved customer relevance. You've effectively articulated how your product will benefit them. Make them the center of your brand. Personalized packaging is causing category disruption among today's leading companies (both big and small). Giving shoppers a way to express themselves through your product is a proven approach to achieve resonance, especially when vying for Millennial consumers (who have over a trillion dollars in purchasing power).
In this competitive category, great packaging is well worth the investment. Halcon Packaging has successfully partnered with several cider brands in the Pacific Northwest to deliver effective and efficient solutions that capture consumer attention.
